Nascate’s Aware Application offers key behavioral data that can be combined with clinical data to improve healthcare decision making and reduce costs.
Based on the growing recognition that behavior – and not just clinical factors – critically affect health, Nascate today announced the launched of an online platform that provides key information on people’s behavior outside the healthcare environment and how that behavior may affect health, utilization, and costs. Nascate’s members will be able to integrate this behavioral data with clinical data to gain a comprehensive understanding of individual patients as well as patient populations, and their unique health risks.
“The medical community has embraced the importance of behavior and lifestyle in health and healthcare and has even begun collecting relevant data,” said James Lawson, EVP of Business Development and Marketing. “The majority of the data aren’t useful, though, because they’re not being processed, interpreted, and acted upon. Our goal is to prevent disease and unnecessarily healthcare spending by mobilizing behavioral data to make clearer how health psychology and behavior affect different layers of healthcare decision making.”